High Bar Productions, Ltd.
Corporate History and Video Tour

HIGHLIGHTS Since 1984:

• Mary Lou Retton – 1984 Olympic Gold Gymnast - 1984-1989 – Executive management representative with over $10 million in licensing corporate contracts negotiated by John Traetta.
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• National High School Federation – 1986-1991 – Televised high school sports on national cable TV including a $1 million Gatorade sponsorship to support the National High School Federation.
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• Arena Football – 1990-1995 – Produced 20 televised events per year on ESPN.
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• National Basketball Association – 1988-1991 – The NBA, the International Basketball federation, TV specials for ABC, including assistances for the TV production “The McDonalds Basketball Open”.
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• International and National Gymnastics Championship Events – 1984-1990 – Included USGF National championships, American Cup, Russia vs. USA, China vs. USA and many other prestigious events produced by High Bar Productions for CBS, ABC, NBC and ESPN.
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• International Polo Championships – 1989-1991 – One hour Sunday specials on CBS, sponsored by Mercedes and produced by High Bar Productions.
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• National Show Jumping Events – 1990-1994 – produced for National cable regional sports networks, sponsored by Cadillac.

Over the last twenty-five years, High Bar Productions has specialized in:

• Packaging and producing sports event for television
• Developing and implementing sports marketing opportunities for corporate clients
• Organizing, promoting and implementing live sports events
• Representing leading sports figures
• Talent representation

Since 1978 through 2007, John Traetta, founder and executive producer of High Bar Productions focused on the World of Sports and Fitness, which involved many of the top sports organizations, competitions, events, and athletes and successfully implemented a multilevel media and marketing program. See Attachment for specific details.

 "Corporate History 1979 - Present"

 

 

“The World of Fitness – 1984 to Present”
 A Video Tour

The major focus of John Traetta and High Bar Productions turned to the World of Fitness and started with an important meeting with Joe and Ben Weider who offered the opportunity to organize, promote, package, and televise the 1984 Ms. Olympia.  High Bar Productions created a new event with Madison Square Garden over the Thanksgiving weekend in 1984, the Big Apple Sports Festival. This event combined the Ms. Olympia, a Mary Lou Retton gymnastics show, The NY Knicks and The Rangers, and a sports trade show. John combined events promotions, TV productions with NBC, and corporate sponsorships (Energizer, Schick, The NY Post, and WNBC Radio) with a major PR campaign that produced outstanding results. The Ms. Olympia competition received national print exposure and a one-hour television special on NBC, which was produced by High Bar Productions.


High Bar Productions with Joe and Ben Weider produced and promoted The Ms. Olympia from 1984 to 1989. Check out the video highlights:  PLAY
 

Continue the "Video Tour"

 

"Corporate History 1979 - Present"